Home Versão ingles – Mariana Valverde

MARIANA

VALVERDE

ADVOGADOS

Intellectual Property, Fashion Law and Business

We are passionate about structuring ideas and innovations.

We build customized solutions for our clients, combining legal expertise with in-depth, up-to-date knowledge of the market segment in which they will be applied.

We focus on innovation with security, participating and contributing from the creation process to the final structuring of the business.

With this purpose and operating model, we protect our clients’ tangible and intangible assets, helping them to generate value in their businesses, with a commitment to a solid, long-term partnership.

Intellectual Property

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Monitoring and management of trademarks, patents, software and industrial designs, based on Brazil’s National Institute of Industrial Property (INPI) data;

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Monitoring and management of trademarks and trade dress via Artificial Intelligence (AI);

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Registration of trademarks, patents, software and industrial designs;

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Strategic consultancy and advice on drawing up documents required to register patents and industrial designs;

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Negotiation, drafting, management and registration of Technology and Licensing Agreements;

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Auditing and risk management for intangible assets and copyright;

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Structuring of intangible asset protection programs;

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Guidance and assistance in the process of registering literary, artistic, musical and photographic works, guaranteeing legal protection against unauthorized use.

Fashion Law

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Structuring and managing of businesses in the fashion market;

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Development of strategies to maximize the legal and commercial protection of creative works;

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Consulting for the protection of creations, designs and copyright assets;

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Legal support for agencies, models, actors and influencers, including management of image and career rights;

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Strategic advice for companies in the fashion sector;

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Control of contracts with copyright assets and image as object, with implementation of legal measures to protect creations against piracy and other copyright infringements;

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Advice on obtaining permits for minors to take part in fashion shows and advertising campaigns.

Advertising, Promotion and Entertainment

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Advice on obtaining the necessary authorizations for commercial promotions and events;

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Development of regulations for contests, promotions and sweepstakes, ensuring compliance and effectiveness;

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Advice on structuring events, advertising and promotional campaigns;

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Management and consultancy for operators of online entertainment platforms, with a focus on structuring and implementing online content protection programs;

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Compliance assessment and implementation of privacy and data security policies;

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Identification of risks in the processing and exposure of personal data;

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Development of cybersecurity strategies for platforms and social networks;

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Drafting of terms of use, data sharing agreements and other legal documents;

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Legal guidance for start-ups and technology companies.